Euronics

Bringing the home of electricals, home.

Euronics may be the largest electrical buying group in Europe. But in the UK, due to its network of independent, high street retailers - awareness of who Euronics is was low.

They wanted a fresh campaign to launch their new internal positioning of ‘Closer to home. Better by far’.

 ‘Ode to Good Neighbours’ is a 30 second TV advert that depicts a walk to work for a Euronics retailer. Narrated by Nick Knowles, the ode praises the benefits of choosing to shop with Euronics - aligned with the qualities you’d expect from a good neighbour.