BAM
Thinking beyond the build.
As part of Royal BAM Group, one of the largest construction and civil engineering groups in Europe, BAM UK & Ireland had an ambitious new strategy. My job was to help turn that ambition into a story of Making Possible.
Campaign manifesto
To solve the impossible,
you need to look past the obvious – and act on it.
At BAM, we're on a mission to make possible.
Restless in our pursuit of better, we think beyond the build,
and focus on the bigger impact – a sustainable tomorrow.
Because we don’t decide if what we do is a success or not.
The people who live, work and rely on it do.
By uniting our specialist expertise, we explore every possibility, and overcome any challenge with ingenuity and determination.
But we don’t do it alone.
We partner with clients who share our vision – and are excited by its potential.
Possibility is endless.
Together, it’s ours to make.
BAM. Making Possible.
Agency Six Agency
My role Copy Lead
Creative strategy, proposition, manifesto, tone of voice, concept, campaign principles, campaign collateral.